Inside Black Mirror by Jason Brooker, Charlie,Jone...

Netflix hasn’t replied to our question about what, if anything, it’s doing with the treasure trove of data it could mine from “Bandersnatch.” So we asked “Black Mirror” creator Charlie Brooker and his fellow executive producer, Annabel Jones, if they know.

They could use it to build shows you like, or market to you more directly.ĭoes that sound a little “Black Mirror”? Consider also that “Bandersnatch” is aimed at adults - but all of Netflix’s other “interactive” shows are aimed at children.Īlso Read: 'Black Mirror: Bandersnatch' Is a Video Game That Makes You Feel Helpless (Review) That’s an innocuous decision, but Netflix could use similar “choose your own adventure” programs in the future to learn more about viewers’ likes and dislikes. Netflix could use this viewer data to track, for example, whether you prefer Frosties or Sugar Puffs, the cereals we’re presented with early in the film. With “Black Mirror: Bandersnatch,” it has access to dozens of viewer decisions, because the film invites us to push buttons to make big and small decisions about the plot. Netflix famously tracks viewers’ preferences to provide recommendations about shows we might like.

Inside Black Mirror by Jason Brooker, Charlie,Jone...